Podknife - 7: Genericized Trademarks by The Critical Path

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7: Genericized Trademarks

Podcast |: The Critical Path
Publisher |: 5by5
Media Type |: audio
Podknife tags |: Tech News,; Technology
Categories Via RSS |: Tech News,; Technology
Publication Date |: Sep 21, 2011
Episode Duration |: 00:58:56

Description
Content Encoded

Horace and Dan look at brand theory and decide it should not be left to the experts. Also, we ask what jobs products are hired to do and tie that to the meaning imparted in the brand and visual imagery associated with it.