How can you hook readers into your story by using universal human desires and motivations? How can you write what you love, run your author business your way, and still maintain the ambition for a 7-figure author business? Theodora Taylor gives her thoughts in this interview. In the intro, self-publishing predictions for the 2020s [ALLi]; The Unexpected Road to an Unconventional Life [Books and Travel]; Craft and business of writing limited-time bundle available now! [Storybundle.com/writing] Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna Theodora Taylor is the best-selling author of over 50 books across contemporary, sci-fi, shifter, and interracial romance. She's also the author of 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to Anyone, under T. Taylor. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * From traditional publishing to indie — and discovering the joy of being a one-person independent business as an author* Why romance authors are always ahead of the curve* What are universal fantasies and how are they different from tropes?* Your market may be bigger than you think* Consistency and time as the pillars of a successful author career* Embracing our author ambition* Creating assets that bring in multiple streams of income for the long term You can find Theodora Taylor at 7FigureFiction.com and on Twitter @Theodorawrites Transcript of Interview with Theodora Taylor Joanna: Theodora Taylor is the best-selling author of over 50 books across contemporary, sci-fi, shifter, and interracial romance. She's also the author of 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to Anyone, under T. Taylor. Welcome Theodora. Theodora: Thank you for having me, Joanna. Joanna: I'm excited to talk to you about this. I bought the book, I think it was last year. And I was like, ‘This is amazing. I want everyone to read this.' Tell us a bit more about you and your writing journey, and also how you transitioned from traditional to indie publishing. Theodora: The short version is that I was a writer. I spent two years pouring my heart and soul into a book, a women's fiction novel.