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Submit ReviewGoogle revealed last week that AdWords can now track conversion to brick-and-mortar stores from an original online search.The implications could be a tidal wave for digital marketers. Google uses location history to see if, after clicking on an ad, you then walked into that store. Of course, Google does this using the phone’s GPS data. So […]
The post #69 Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy! appeared first on Grow The Dream Show | Podcast Archive.
Google revealed last week that AdWords can now track conversion to brick-and-mortar stores from an original online search.The implications could be a tidal wave for digital marketers. Google uses location history to see if, after clicking on an ad, you then walked into that store. Of course, Google does this using the phone’s GPS data. So we can now make ad comparisons to see which ads and types of ads and keywords will actually drive potential customers into a store. And we laugh with Chewbacca Mom, like the rest of the world, and cover news and Tools of the Week!
Google recently held its annual “Google Performance Summit” event, at which they made a number of announcements related to Google AdWords and Analytics. As a Google Partner, David was invited to view the live stream, and provides some insight into the event on this episode. Against a backdrop of data and intent, Google reiterated just how uniquely positioned they are to provide big value to businesses trying increase sales—both online and at brick and mortar.
Among the pronouncements made by Google:
Hemingboard is a keyboard for iOS—and now Mac (Android & Windows are in development)—that provides you synonyms, rhymes and puns while you type. Fun stuff!
ModernApp.co is back for another visit to the Tool of the Day segment. We’ve talked about them before, but now they have a Facebook chat bubble, which allows visitors to your site to message your Facebook Page via Facebook Messenger—just like a chat head from Facebook Messenger on mobile. If you answer later (after the visitor leaves your site), you’re in a real Facebook Messenger conversation.
The post #69 Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy! appeared first on Grow The Dream Show | Podcast Archive.
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