Ten Business Lessons from Mad Men's Don Draper

1. Break the mold

“If you don’t like what is being said, then change the conversation.” – Don Draper

2. Play on emotion

“Advertising is based on one thing – happiness.” – Don Draper

3. Focus on customer retention, more than lead generation

“What’s happiness? It’s a moment before you need more happiness.” – Don Draper

4. Fail fast and move on

“I have a life and it only goes in one direction – forward.” – Don Draper

5. Not everything is as it seems

“The reason you haven’t felt it is because it doesn’t exist. What you call ‘love’ was invented by guys like me – to sell Nylons.” – Don Draper

6. Don’t twist the truth

“It wasn’t a lie, it was ineptitude with insufficient cover.” – Don Draper

7. Bring a constant stream of ideas

“I’m sure you do (have ideas). Sterling Cooper has more failed artists and intellectuals than the Third Reich.” - Don Draper

8. Roll with the constant pace of digital change

“Change is neither good nor bad. It simply is.” – Don Draper

9. Be brave – fail often

“I’m glad this is an environment where you feel free to fail.” – Don Draper

10. Look at it another way

“Everyone else’s tobacco is poisonous. Lucky Strike’s is toasted.”

Andiamo!

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.