There are a handful of people that social media aficionados and professionals follow religiously for their insight and direction, people such as Chris Brogan, Seth Godin and Robert Scoble, for example. If you know who those guys are, you should probably also get to know social media guru Peter Shankman. Shankman is an industry unto himself, a networker of the first degree who has taken the practice of public relations and marketing to new heights via his mastery of social media. He is best known in journalism circles as the founder of Help A Reporter Out—a.k.a., HARO—a repository of expert sources intended to help out last minute reporting assignments. Journalists send information requests in to HARO—more than 1,200 requests come in a week—and Shankman hooks them up. Shankman also is the founder and CEO of The Geek Factory, a Manhattan-based marketing and PR strategy firm. Over the years, his clients have included Snapple, NASA, Walt Disney World and many more.   Peter Shankman • • • •