Podknife - 62 - Star Wars Storytelling | Challenger Brands by Yeah, That's Probably an Ad

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62 - Star Wars Storytelling | Challenger Brands

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Nov 20, 2017
Episode Duration |: 00:54:48

Got Star Wars fatigue? We did, too, until a great EA ad this week. We discuss that, as well as other fun new ads, including Volvo and the Spanish Lottery. We also look at digital media's difficult week, and run down our new digital feature package on challenger brands.

Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com.

Timestamps: 1:55: A tough week for digital media. | 6:25: Cards Against Humanity's latest holiday stunt. | 10:33: Strategy magazine's 2017 Agency of the Year parody videos. | 20:10: Volvo wraps up its nonlinear storytelling trilogy. | 25:41: BBH's great ad for Star Wars Battlefront II. | 32:57: Long-form love for Lowe's escape room and the Spanish Lottery's latest Xmas ad. | 34.42: All about challenger brands in television, beauty, travel and more.

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