Podknife - 61: NFL Lifts Live Streaming Ban and What are eSports? by Brand Boost, a business audio experience

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61: NFL Lifts Live Streaming Ban and What are eSports?

Podcast |: Brand Boost, a business audio experience
Publisher |: Vincenzo Landino
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Feb 14, 2016
Episode Duration |: 00:40:09

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!

Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.

This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.

In this episode, we talk:

Hot Takes

Lauren asserts that in the next two years everyone will have an allegiance to an international soccer team, if you don't already, citing recent Premier League brand shift.
Vincenzo guarantees that everyone will jump on Snapchat as the mainstream social sharing app, after brands like Marriott, Budweiser, Pepsi and Amazon all spent marketing dollars with the little ghost during the Super Bowl.

Main Event

NFL lifts live streaming ban:
- Cable rights deals as major source of revenue
- Sports brands shifting from regional to global
- Digital is bringing the fan closer and closer to the game
The rise of eSports:
- The numbers: i.e., "Revenues in pro eSports proj: $463 million in 2016, and surpass $1 billion by 2019"
- How eSports relates to the rise of extreme sports, fringe sports, & individual player sports
- How companies like Whistle Sports are building global fan bases for individual "talent" on digital channels

Shoutouts

Other Mentions:

Ryan Bell’s “The Rise of the Periscope Micro Sponsor"
Brian Fanzo
Jason Yarborough
Premier League
Manchester United Boston
Fancred
MLB Advanced Media
UFC
Brodie Smith
USGA

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