Jean MacDonald was formerly best known for her role as a software marketing and public-relations guru for a major Macintosh software developer, but her work to create App Camp for Girls has eclipsed that. Jean and her colleagues raised over $100,000 on Indiegogo to fund an initial two sessions of a week each in her hometown of Portland, Oregon, and the next step is national. Jean talks about the particular challenges of bootstrapping a non-profit from zero through crowdfunding, and the group's efforts in navigating their way to the next steps.

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