Takeaways
- Samantha Romero grew up in a coffee exporting family in Peru and fell in love with coffee at a young age.
- The Peruvian coffee industry faces challenges but also offers opportunities for roasters.
- Building trust and partnerships with roasters is crucial for the success of the Peruvian coffee industry.
- Roasters are encouraged to visit Peru and explore new origins and regions within the country.
- There are misconceptions about Peru as a coffee origin that need to be addressed.
- Boutique coffees and single farm coffees are appealing options for roasters.
00:00 Introduction and Background
02:32 Falling in Love with Coffee
07:19 Connecting with Covoya
10:19 Opportunities in the Peruvian Coffee Industry
12:46 Appealing to Roasters
14:06 Inviting Roasters to Visit Peru
15:05 Conclusion and Future Possibilities
Visit and Explore Covoya!
Summary
In this episode, coffee trader Todd Mackey interviews Samantha Romero, specialty coffee coordinator for ofi in Peru. Samantha shares her background in the coffee industry, growing up in a coffee exporting family and falling in love with coffee at a young age. She discusses the challenges and opportunities of the Peruvian coffee industry and emphasizes the importance of building trust and partnerships with roasters. Samantha encourages roasters to visit Peru and explore new origins and regions within the country. The episode concludes with a discussion on the misconceptions about Peru as a coffee origin and the potential for boutique coffees and single farm coffees.
Takeaways
- Samantha Romero grew up in a coffee exporting family in Peru and fell in love with coffee at a young age.
- The Peruvian coffee industry faces challenges but also offers opportunities for roasters.
- Building trust and partnerships with roasters is crucial for the success of the Peruvian coffee industry.
- Roasters are encouraged to visit Peru and explore new origins and regions within the country.
- There are misconceptions about Peru as a coffee origin that need to be addressed.
- Boutique coffees and single farm coffees are appealing options for roasters.
00:00 Introduction and Background
02:32 Falling in Love with Coffee
07:19 Connecting with Covoya
10:19 Opportunities in the Peruvian Coffee Industry
12:46 Appealing to Roasters
14:06 Inviting Roasters to Visit Peru
15:05 Conclusion and Future Possibilities
Visit and Explore Covoya!