How to Save Yourself $5 Million and Changes to Facebook's Algorithm

In a blog post published on Monday, Facebook software engineers Cheng Zhang and Si Chen explained that the company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traffic.

With Super Bowl ads tapping the $5 million mark, there are some brands and agencies that are finding some creative and economical ways to get in on the action—whether via social media, a regional ad buy, or a pre- or post-game ad. Not only are they cheaper, but they also can be every bit as clever as a big-budget effort and generate even more buzz.

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About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.