Franco Fubini is the founder and CEO of Natoora, a high-end greengrocer connecting chefs and home cooks with some of the world’s best heritage produce through direct grower relationships. He’s also a professor of sustainability management at Columbia University and the author of the book In Search of the Perfect Peach, detailing Natoora’s quest to find flavor-first food and impact food systems in the process.  Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We’d love to hear from you.  MORE FROM FRANCO FUBINIThis Chef-Favorite App Is Now Delivering Fresh Produce to New York City Doorsteps [Vogue]A Passionate Rallying Call for a Change of Mindset [Daily Mail] See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.