Podknife - #47 The Force, The Donald and Marketing Lessons Learned by Grow The Dream Show

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#47 The Force, The Donald and Marketing Lessons Learned

Podcast |: Grow The Dream Show
Publisher |: David G. Johnson, Rod Thomson & Josh Muccio
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Dec 28, 2015
Episode Duration |: 01:01:37

Description
iTunes Summary

What do Star Wars and The Donald have in common? They know their audiences (different, overlapping audiences), they connect with them on an emotional level (different emotions, presumably) and they deliver on what their audiences expect (entertainment and fixing frustrations.) Star Wars and Donald Trump are omnipresent and successful in all three elements. And we talk about Christmas presents, science fiction, the Beard Club’s sexism, daring greatly and more. Perhaps our most ADD episode ever! Show Notes * Rabbit trail for Star Wars geeks: Is Jar-Jar Binks a Sith Lord? (8-minute YouTube video) * Home media server: Plex * Documentary: Helvetica ($.99 rental on Amazon)

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