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46. Protecting Your Brand Through Intellectual Property Enforcement with Andrea Fuelleman
Podcast |
M&A Unplugged
Publisher |
Domenic Rinaldi
Media Type |
audio
Categories Via RSS |
Business
Investing
Publication Date |
Apr 21, 2020
Episode Duration |
00:27:11

One of the often-overlooked areas when it comes to mergers and acquisitions is intellectual property. It is time to change that and bring the necessary conversation forward. In this episode, Domenic Rinaldi is joined by Andrea Fuelleman to help guide us on this topic. Andrea is a partner at the law firm of Neal, Gerber & Eisenberg, where she focuses her practice on brand protection and intellectual property enforcement matters. Here, she discusses the differences between copyrights, patents, and trademarks, as well as between the use of rights and registrations. Highlighting the importance of trademark diligence in your M&A transactions, Andrea then explains the process and the best practices to safeguard your brand identity and make sure you are getting clean titles and away from potential infringement.

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