Zack talks with Marc Cerniglia, founding partner of Spotlight Branding, about building a marketing plan that works for your office. They dig into the 4 steps you can take to make your plan more thoughtful, effective, and evergreen. Additionally, Marc shares some strategies on how you can track your ROI, and how many of the activities you already do can fit into your overall plan.  Schedule a consultation with Spotlight Branding:  https://confirm.spotlightbranding.com/website-booking/   Check out their marketing plan template:   https://spotlightbranding.com/lawyeristmarketingplan  Check out their free resources: https://spotlightbranding.com/insider/     About Spotlight Branding:  Spotlight Branding is content marketing for law firms that helps lawyers create content that focuses on credibility and expertise to spotlight your firm and stand out from the crowd.  Schedule a consultation:  https://confirm.spotlightbranding.com/website-booking/   Check out their marketing plan template:   https://spotlightbranding.com/lawyeristmarketingplan