Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience. Butler-Episode-450.png?ssl=1"> His name is Anthony Butler. Anthony has written a book that just came out in September. It’s called Primal Storytelling: Marketing for Humans. Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead. The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results. Intrigued? Click the play button below to learn more Anthony and his book. Join in on our chat below Subscribe: Apple Podcasts | Spotify | RSS In today’s episode, I ask Anthony to share: * How his time in Iraq help shaped his thinking as a marketer * The driving forces of behavior that marketers must understand * I’ll ask him to unpack the primal storytelling formula  * And lots more! Anthony’s New Book Order you copy of Primal Storytelling: Marketing for Humans right now! Consider Ordering My Book! Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free! Join Note-Making Mastery Cohort the self-paced edition now! Get all the details here (space is limited)! Anthony in Action Books Anthony Recommends Building a Storybrand: Clarify Your Message so that Customers Will Listen by Donald Miller