441. Does Advertising Actually Work? (Part 2: Digital)
Media Type |
audio
Podknife tags |
Society & Culture
Categories Via RSS |
Documentary
Society & Culture
Publication Date |
Nov 26, 2020
Episode Duration |
00:48:21

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

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