Today we are joined by Olga Kudryashova. Olga started her career at Saatchi and Saatchi Hungary and since had an impressive brand and communications strategy career across the Middle East and North Africa, including time living and working from Dubai for leading agencies Y&R, Saatchi & Saatchi and ODG. A fascinating discussion starting back at Olga's childhood as a smart girl in the Soviet Union loving art and dreaming of becoming an art restorer, going on to study a Master of Arts, then a Master of Science, then an MBA, and then the planets aligned and her career vision for the future in 'advertising' appeared like a bright shining star. Olga and Jason discuss and eclectic array of topics from cultural differences and consistencies, to strategic thinking, creativity, risk aversion and what makes a good or even great marketing team and advertising agency, particularly in this dramatically ever changing world. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/