Podknife - 43. How brands need to rethink multicultural marketing with Carol Frazer Haynesworth from Carmichael Lynch by Inclusion Works

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43. How brands need to rethink multicultural marketing with Carol Frazer Haynesworth from Carmichael Lynch

Podcast |: Inclusion Works
Publisher |: Hive Learning
Media Type |: audio
Podknife tags |: Business,; Diversity, Equity & Inclusion,; Human Resources,; Interview,; Management & Marketing,; Race,; Workplace
Categories Via RSS |: Business,; Careers
Publication Date |: Feb 03, 2021
Episode Duration |: 00:21:13

In this episode we speak to Carol Frazer Haynesworth, a marketing powerhouse and the Head of Equity and Inclusion at the creative agency Carmichael Lynch, about why it’s time to rethink multicultural marketing and how brands can really add value and connect with the communities they serve on an individual level. Carol also shares her views on why diversity and representation is so critical in advertising & media, how 2020 and George Floyd have changed the DEI agenda, and why courage and fearlessness are critical traits for leaders in this field.

Follow Carol on Instagram - https://www.instagram.com/carolfrazerhaynesworth

Or connect with Carol on LinkedIn - https://www.linkedin.com/in/cifrazer

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