Big data and analytics play a critical role in every organization’s digital transformation. For many customers, it’s the first initiative they embark on to accelerate time to insight and pace of innovation for their business. Today, Simon is joined by Roy Hasson, Sr. Manager WW Analytics Specialist, to talk about how customers can modernize on-premises, self-managed Apache Hadoop environments running Apache Hive and Apache Spark using Amazon EMR - a fully managed, easy to use, unified analytics platform to run your Hive, Spark, Presto and other big data and ML workloads. They also discuss the EMR Migration Program, developed to help customers quickly modernize their on-premises, self-managed Hadoop environments.