If you’re on Instagram, there’s a decent chance you’ve seen a picture of one particular building called the Yardhouse. It was designed by the London-based architecture collective Assemble. The design of the building had a lot to say about creating spaces that were functional, collaborative, and inexpensive. But people on Instagram mainly saw a pretty wall to serve as the backdrop to their photos. Instagram and architecture have formed a symbiosis and the consequences of them interacting and feeding back on each other are still playing out.

Instant Grammification