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#40: beaconsmind - Max Weiland About Starting a Company and get it to a Dual Listing in only 6 years
Podcast |
Beginner's Mind
Publisher |
Christian Soschner
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Investing
Technology
Publication Date |
May 18, 2021
Episode Duration |
01:13:35

In history, most of the time, humans needed to provide everything they needed to make a living for themselves. Trading goods were part of life but didn’t take up most of the world’s population’s time.

Industrialization changed the job profiles, the needs of workers, and the availability of goods.

In this century, many people in the western world have jobs to provide services and get what they need for getting through the day in shops. Since I can think I mostly get my shopping done on Saturday.

It is an event for the whole family, and often I invite friends for the coffee breaks to get a bit of socializing.

In March 2020, the pandemic shifted a lot of commerce towards the internet and trained the western world's population to adopt online shopping.

Whenever such a Black Swan Event happens, the consumer’s expectations shift as a result of such a dramatic experience.

What new expectations will appear once the pandemic is over and consumers come back to real-life shopping more often?

Max Weiland is working on solutions for such challenges with his team since 2014.

About beaconsmind

Founded in 2015 in Switzerland, beaconsmind is a pioneer in location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns.

By fitting stores with Bluetooth beacons that precisely locate and identify customers and integrating its Software Suite, beaconsmind opens a brand-new channel for retailers to interact with their customers, fundamentally transforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps.

Consumers increasingly expect the convenience of the online shopping experience at the POS. In that regard, LBM is a proven tool and marketing channel for increasing POS sales productivity by implementing digital features to the in-store purchasing experience.

While LBM is a largely fragmented and budding start-up scene, beaconsmind differentiates in many ways compared to relevant competitors:

  • unique one-stop-shop featuring hardware and software;
  • focus on retail with an actionable and plug-and-play solution;
  • customized beacon solution requiring no maintenance;
  • one of the first global roll-outs in an emerging industry with Adidas seeking to equip up to 15k POS worldwide with the beaconsmindsolution.

The podcast guests and host will discuss quest

How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.

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