Podknife - 388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO by The Food Blogger Pro Podcast

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388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

Podcast |: The Food Blogger Pro Podcast
Publisher |: Bjork Ostrom
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Food,; Management & Marketing,; Technology,; Writing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Dec 20, 2022
Episode Duration |: 00:59:34

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.

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Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

Doubling Pageviews by Focusing on SEO

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

In this episode, you’ll learn:

How Emma got into food photography and food blogging
How she grew her food photography skills
What steps she took to strategically grow her Instagram account
How she started getting her first sponsored work
What she learned from the cookbook writing process
Why she decided to double down on her blog
How she hired a mentor to help her out with SEO
How she used the avatar exercise to understand her audience
How she optimized her blog’s homepage and categories
How she identified and optimized her top-performing posts
How she has started doing keyword research
Why she and her husband decided to launch a street coffee business
What she’s focusing her attention on moving forward

Resources:

Emma Duckworth Bakes
Order Emma’s cookbook, Simply Sweet Nostalgic Bakes
Dear Coco Street Coffee
Foodtography School
This American Life
Well Seasoned Studio
Foolproof Living
The Feast Plugin
Google Analytics
Google Search Console
Keysearch
Clariti
Growth University
Follow Emma on Instagram, Facebook, and Pinterest
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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