PIMCHA’s mandate is to advise, support and fulfil the needs of members in understanding the regulatory framework and help them in production and marketing of medical cannabis and hemp products. This is a sector dominated by multiple regulations, and often makes news for the wrong reasons. But there is also a very exciting start up community that is working in the industry, optimistic about its prospects, despite current challenges. Gaurav Choudhary tells in this podcast. Tune in.