Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today I’m inviting you on a reflective journey of discovery—a journey to consider your why—which I call your purpose. I revisited this myself a few years ago and found more deeply understanding my why was personally inspiring and provided clarity to me for how I should spend my time. To help us, we have the why expert with us, Frankie Russo. Through his Russo Capital firm, he has developed a portfolio of companies across multiple industries, including technology, advertising, marketing, automotive, music, agriculture, publishing, and finance. He believes your why is important to your success and how you think about success. He has written about these concepts in two books, first The Art of WHY (2016), and just recently, his second book Breaking WHY: Hacking and Rebuilding Strategic Emotions for Authentic Success.