Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about transforming a struggling company to excellence by applying product management disciplines, including R&D principles, innovation process, and more. We’re discussing a business novel that shares these topics in an engaging and practical way, titled Winning Innovation: How innovation excellence propels an industry icon toward sustained prosperity. Joining us to discuss the transformation to excellence is Norbert Majerus, co-author of the novel and returning guest on this podcast. He joined us previously in episode 212, discussing Lean-driven innovation for product managers. Norbert spent 40 years at Goodyear, driving R&D and innovation excellence. Now he is a keynote speaker, teacher, and consultant, sharing his expertise with others. I appreciate him sharing some of it with us.