My guest today is passionate about leadership, is a dedicated student of history, and is one of the world’s leading thinkers on strategy. His name is Jan-Benedict Steenkamp, and he is also the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina’s Kenan-Flagler Business School. Jan-Benedict Steenkamp’s latest book is called Time to Lead: Lessons from Today’s Leaders from Bold Decisions that Changed History. In it, he seamlessly connects historical leaders with present-day leadership dilemmas and practical situations derived from his extensive experience and network. It’s a book about great men and women, their actions in leadership that have stood the test of time, and what we can learn from them and apply to our lives today. I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling. Join in on our chat below Subscribe: Apple Podcasts | Stitcher | RSS In today’s episode, I ask Jan-Benedict about: * Some of the seven leadership styles his research uncovered* The decisions that went into highlighting the leaders that are featured* How the study of history and leaders past has impacted his own career* And lots more! Jan-Benedict’s New Book You can order your copy of Time to Lead: Lessons from Today’s Leaders from Bold Decisions that Changed History now. Jan-Benedict in Action Books Jan-Benedict Recommends The Bible The Rise and Fall of the Great Powers by Paul Kennedy Campaigns of Alexander by Arrian Check Out These Resources Visit Jan-Benedict’s website for more on him and his work. Grab a copy of Jan-Benedict‘s book now. Inquire about having Jan-Benedict speak to your gr...