Today I speak with Jeffery Morris.

Morris comes from the graphic design and branding industry, his firm has been recognized as one of the best design firms in the United States.

His mission is to help companies move out the design ghetto, or as he puts it on his website: "We help our clients define their business, dramatize their brands and harness the power of design, as a strategic asset."

We started talking because he just completed a new identity and brand for John Friedman Alice Kim Architects.

In this episode, you'll discover the important elements for creating a strategic brand.

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