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Show Notes:In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.

(5:55) What are the best bidding strategies in Google Ads?

(27:22) Why we always start with some broad match keywords

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