Nothing drives a business toward disaster as fast as poor decision making. Behavioral economics and cognitive neuroscience studies reveal that our flawed mental patterns — what scholars call cognitive biases — trigger the poor decisions at the root of countless business disasters. And that chestnut advice to “go with your gut” is actually a strategic error that costs organizations and careers. So says today’s guest Gleb Tsipursky, author of a new book called Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. Listen to learn how to improve your business decision-making in easy but essential steps, and rely on data and evidence over emotion. Click the play button below to join our conversation now, or keep scrolling for a summary. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, Gleb and I discuss: * There’s REALLY never a time to go with your gut * The influence of cognitive biases on business decisions * The concept of failure-proofing your decisions * And lots more! Gleb’s Book You can order Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters right now! Gleb in Action Books Gleb Recommends Thinking Fast and Slow by Daniel Kahneman The E-Myth Series by Michael E. Gerber Check Out These Additional Resources Visit Gleb’s website here for more about him and his work. Be sure and grab your copy of Gleb’s book now. Find out more about hiring Gleb to speak to your group. Connect with Gleb on Twitter and LinkedIn. Click to Tweet To share the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes. We encourage you to join the