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Show Notes:We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP(12:52) Limited ad status, the system flagging adsContact support for help, otherwise ignore if you’re getting volume.(17:48) Perfect results are still possible, but you have to get creativePhrase being looser sometimes means more exact match.Phrase is sometimes like BMM or broad.Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.(29:00) Unlucky Accounts - can’t see a lot of search termsSome accounts are only showing 20% of search terms. That makes it hard to do good work. (34:19) Impression Absolute Top PercentageThe crucial data column tells you exact where you’re at.(41:10) Responsive ads bring volumeIf you want volume, give into responsive ads.(45:10) Weird Search Partners data Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.(47:58) Opportunity cost is the biggest lossStart a Google Ads campaign or hire a professional. There's outstanding potential. (51:29) Stop screwing up your Google Ads accountManagers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money. 

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