How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take them to the next level. Press play to learn how to create clear distribution for your audience, build a content machine for your current and future users, understand your constraints to grow from them, and learn how you can apply these lessons to YOUR business! Companies mentioned Cameo https://www.cameo.com/  Riverside.fm https://riverside.fm/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.