For a change of pace, Ken Burgin talks with Blair Hughes, a sporting fan engagement specialist and long-time sports enthusiast. He’s visited sporting grounds and stadiums all around the world, and advises teams and venues about the best way to give fans a memorable experience, beyond the time they spend watching the game. Food & beverage are obviously a very important part of this, and he had some great observations about how this is changing and improving.

Topics we discussed included prices and ‘fan-first pricing’, speed of service, and broadening the offer beyond traditional hot dogs, chips, pies and beer. We also talked about catering to dietary needs (eg gluten free), food for kids, reducing packaging waste, and technology changes to maximise through-put and fan enjoyment. It was a lively and very interesting discussion. As well as his excellent web page and blog, check the many fan experience he has gathered on Pinterest and Facebook.