If you run a business, at one point or another you’ve probably said to yourself when facing some obstacle ahead of you, “What would Amazon do if they were in this situation?” Or maybe, “What would Jeff Bezos do?” One person who is uniquely qualified to answer that question is my guest on the show today, like-amazon.com">John Rossman. He is a former executive at Amazon and was responsible for launching and scaling Amazon Marketplace, which now accounts for more than half of all sales at Amazon.com. He previously wrote The Amazon Way, and this year published a brand new book. It’s called Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader. To gain incredible insights on how one of the world’s largest and most successful companies thinks and operates, check out today’s interview. For a summary of our conversation, keep reading. To listen now, click the play button below. Join in on our chat below Subscribe: Apple Podcasts | Google Podcasts | RSS In today’s episode, I ask John to share: * How Amazon became the model for how to succeed in the digital era * Strategies you can implement for systematically creating and practicing customer obsession * One “super” effective way to differentiate yourself from the competition * …and plenty more! John’s Latest Book You can order Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader right now! John in Action Books John Recommends The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt Check Out These Resources Mentioned You can visit John’s site amazon-way.com/think-like-amazon/">here. Grab a copy of John‘s book now. Find out more about bringing John amazon-way.com/speaking/">to speak to your group. Connect with John Twitter and LinkedIn. Click to Tweet To share the Read to Lead Podcast on Twitter quickly and easily, just click the link below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on St...