It’s never too early to start planning for the biggest profit season of the year – Christmas! And as the saying goes, the more you plan, the more you earn, so let’s get started.

In this podcast, Ken Burgin shares dozens of ways to make November and December more popular and profitable, starting with the Christmas Menus. It’s also important to communicate early with previous Christmas party customers and be more effective with how you reach out to potential new business. Booking systems need to be smooth and efficient, and event agreements should leave no room for cancellation or disagreements. There are also great options for selling hampers, Gift Vouchers and all the merchandise at your counter.  

Now wrap this up with smart marketing and a great atmosphere (music, decorations and service) – it’s not just a profitable season but also a solid boost to a great new year!