How many of us would love to turn our personal and professional passions into a successful business? Caitlin Landesberg, found of Sufferfest Beer Co., did just that! What started out as a simple project inspired by innocent curiosity, quickly developed into much, much more. In this wide ranging conversation, Caitlin details how she built a community around Sufferfest, the elements within the two-way communication that inform her brand, how they choose to partner with certain athletes and events, the characteristics of the endurance community that she most loves, and her own running journey and experiences.  Sponsors: Previnex is a supplement brand that I trust, use, and have greatly benefited from. They source the highest quality ingredients in the most clinically effective and beneficial forms. Previnex manufactures to the highest standards possible, testing every ingredient, every step of production and every finished product. Visit www.previnex.com and use coupon code Runner15 to save 15% on your first order. Follow Matt: Instagram - @rambling_runner Twitter - @rambling_runner Get exclusive podcasts, video coaching sessions, and much more by joining our Patreon community at www.patreon.com/ramblingrunner. https://www.theramblingrunner.com Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices