Several of my guests this month are authors who are making return visits to the show. Today’s guest is one of them. Farnoosh Brock first appeared on Read to Lead on episode #039 all the way back in April of 2014. In her brand new book out today called The Serving Mindset: Stop Selling and Grow Your Business, Farnoosh asks, “What if you could stop selling altogether and grow your profits?” Well, with The Serving Mindset, you’ll learn how to serve, elevate your business success, and fell great all at the same time! The book walks you through the process of why and how to acquire this “serving mindset” and put it into practice. If you hate sales, this book will help you diagnose the source of this issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Farnoosh to share: * What to do if you’re convinced you’re not only not good at sales but hate it * The great news the Serving Mindset has for introverts * Why you’re probably undercharging for your services and what to do about it * …and lots more!  This Episode is Sponsored by Classical Music Streaming Service IDAGIO IDAGIO is a classical music streaming service offering a catalog of more than 1 million classical tracks, expertly curated playlists, and exclusive content from key concert artists, orchestras, and opera companies. Right now you can try IDAGIO free for 14 days by clicking here. If you’re serious about classical music, then you need IDAGIO. Farnoosh’s Book You can order The Serving Mindset: Stop Selling and Grow Your Business right now! Farnoosh in Action Books Farnoosh Recommends The Prosperous Coach: Increase Income and Impact for You and Your Clients by Rich Litvin and Steve Chandler The Coaching Habit: Say Yes, Ask More and Change the Way You Lead Forever by Michael Bungay Stanier On Writing: A Memoir of the Craft by Stephen King Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon The works of Stephen Pressfield The works of B...