In today’s solo episode, I dive into what I’ve learned over the last 10+ years about standing out as an organization or personal brand. A complete grasp of these concepts is what allowed me to successfully navigate leaving my traditional job and venturing out onto my own over five years ago. I’ve given talks on this topic more and more this year and adapted this episode from my slides. If you’d like to view my slides later, or while you’re listening to the episode, simply scroll down and enter your first name and email address to grab the free PDF. Join the conversation below Subscribe: iTunes | Stitcher | RSS In summary, here are the 8 Surefire Ways to Dramatically Grow Your Business that I share in this episode: * “Different is better than better.” – Sally Hogshead * The more laser-like your focus the broader your reach * Participate and stand out in online communities * Network with, reach out to, and partner with industry luminaries * Attend industry events and get to know the organizers * Speak at industry events and offer solutions no one else is talking about * Create an effective free content or free sample strategy * Teach what you know Click to Tweet To share the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes. We encourage you to join the Read to Lead Nation on Facebook.  It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast. You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end. And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page. Finally, thanks for listening and remember, “Leaders read and readers lead.”