It's a common fact of leadership today that if you want to improve productivity and fuel organizational growth, you need to make sure your employees are engaged at work. And yet, despite both the evidence supporting the critical role employee engagement plays to driving your organization's success and most leaders wanting to improve employee engagement levels in their workplace, organizations everywhere are still struggling with this issue. Why is that? This conundrum serves as the basis of my conversation with fellow leadership expert and NYT bestselling author, Kevin Kruse. Kevin is a serial entrepreneur having founded several multi-million dollar companies, and even winning the “Inc 500” and “Best Places To Work” award for company culture. In addition to writing for Forbes, Kevin is the author of several books, including his New York Times bestseller, “We: How to Increase Performance and Profits Through Full Engagement”. Currently, Kevin serves as the Founder and CEO of LEADx, an online leadership learning platform that offers free leadership development to leaders around the world. In this episode, Kevin and I focus on his book “Employee Engagement For Everyone: 4 Keys to Happiness and Fulfillment at Work” and over the course of our conversation, we touch on a number of important insights about employee engagement, including: Why the biggest hurdle we face in improving employee engagement is often due to our not truly understanding what it really means.The surprising finding about who's responsible for driving employee engagement in today's workplaces.How improving employee engagement levels doesn't simply benefit the organization, but also has a positive impact on employees outside of work.What studies have found to be the 4 primary drivers to effectively drive employee engagement, and with it, organizational growth and success.Understanding what building trust really means in terms of driving employee engagement.What leaders get wrong about communicating more to boost employee engagement.What leaders and employees need to understand about recognition and its role in driving employee engagement. I’d appreciate it if you could help your support help support future episodes of this leadership podcast by taking a moment to rate my show on Google Play, Stitcher Radio, or iTunes. It's worth noting that my leadership podcast was recognized by Inc. As one of “12 podcasts that will make you a better leader”. So please help me get the word out about my show. Noteworthy links: Buy Kevin Kruse's book “Employee Engagement For Everyone” on Amazon.com (or Amazon.ca for Canadian readers).Learn more about Kevin’s work and his writings at kevinkruse.com.Check out Kevin's new online leadership learning platform, LEADx.