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Why Businesses Need to Think Like the Media

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Nov 04, 2010
Episode Duration |: 00:12:16

Larry Kramer, founder of MarketWatch, Inc., and author of "C-Scape: Conquer the Forces Changing Business Today."

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