What happens when couples inquire (we get the inquiries!), but we’re not booking as many weddings as we want?  Or what if couples are only wanting to book our smallest packages?    Today we're talking to Ideaction Consulting's Sam Jacobson, who gives us 4 reasons our inquiries are NOT converting into clients. Free Workshop with Megan and Sam: Why Couples Don’t Book Full Planning (And what to do about it!) Episodes Referenced: 133: Selling Styles for Wedding Pros, with Ideaction’s Sam Jacobson 73: Relator, Analyzer, Boss, and Dreamer: How to Sell To and Work With the 4 Types of Wedding Clients, with Ideaction's Sam Jacobson 115: Tips for Improving Your Wedding Consultations, with Sam Jacobson 211: Live Interviews: Inside the (Buying) Mind of Engaged Couples Sam's Podcast, Own Your Business This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

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twitter: @weddingsforreal Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.