Not many people can claim to have delivered a TED Talk that’s been viewed millions of times. Today’s guest, however, can do exactly that. His name is David Burkus, and this episode marks his second appearance on the podcast. Here’s hoping David’s TED Talk mojo will rub off. His new book is called Friend of a Friend: Understanding The Hidden Networks That Can Transform Your Life and Your Career and, in it, he argues that the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool. Instead, he insists you develop a better understanding of the existing network that’s already around you. Forget the outdated advice you’ve already heard, David says. Learn how to make use of the hidden networks you already have. In his book, and in today’s episode, we attempt to help you do just that. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask David to share about: * How “silos”, in moderation, can actually be a good thing * Why a large network and a tight-knit team isn’t as valuable as a loose network and temporary team * The benefits of focusing on a few of the “right” connections * …and lots more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. David’s Latest Book You can pre-order a copy of Friend of a Friend: Understanding The Hidden Networks That Can Transform Your Life and Your Career right now! David in Action Books David Recommends The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger Martin Creating Great Choices: A Leaders Guide to Integrative Thinking by Jennifer Riel and Roger Martin When: The Scientific Secrets of Perfect Timing by Daniel H. Pink Check Out These Resources Visit David’s website for more about him and his work. Plus,