Sally Z is an award-winning speaker, author, coach and expert on the art of bravery because she knows personally what being brave requires. Sally’s mission is to empower people to move from the sidelines to the spotlight – at work, on stage, and in life – and unleash the power of #showupanyway. Sally has spoken in front of thousands of people – coached hundreds of leaders – and empowered countless ‘moving moments’ in that powerful connection between speaker and audience. Sally is also the host of This Moved Me, a top 2% podcast about the art of public speaking, best-selling author of the book Speaking Story, and producer & host of the beloved Permission Slip Conference.   Persuasion and Emotions In this wonderful and amusing interview Sally Z exposed different points related to persuasion, emotions and the power of storytelling, from which we can highlight the following: * What persuasion is and why do people often confuse it with manipulation. * Why storytelling is the best and most underrated tool for persuasion. * Sally explained her personal approach to storytelling, in which a story comes first: Moment, Meaning, and Move. * Sally shared with us some recent examples of the effective use of storytelling. From the speakers Sally has seen recently, she was impressed with Jade Simmons‘ storytelling onstage. * Finally, she shared an advanced tactic for improving your storytelling: the use of dialogue in telling stories. Related: Danja Bauer and Sally Z Fireside chat: How to Structure Your Talk   Favorite quotation “Great stories happen to those who can tell them.” — Ira Glass   Recommended book 10X growth is easier than going for 2X  by Dan Sullivan, Dr. Benjamin Hardy   Routine to Shine Sally recommends a routine called “Walk and Talk“. This technique is a powerful rehearsal stage for content development. By walking and talking, it helps you unlock new ideas, making it effective for clarifying your thoughts and generating insights early in the content creation process. It’s a recommended tool for both speakers and self-content development. Links