Podknife - 202 Sue Balfour | How to Grow Your E-Commerce Business by Industry Angel Business Podcast

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202 Sue Balfour | How to Grow Your E-Commerce Business

Podcast |: Industry Angel Business Podcast
Publisher |: Ian Farrar
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business,; Careers,; Entrepreneurship
Publication Date |: Dec 11, 2020
Episode Duration |: 00:53:28

Sue Balfour is CEO of Katy Sue Designs Ltd which designs, manufactures and retails its own unique range of products for the arts and crafts and cake decorating markets.

The company’s manufacturing and HQ is in South Shields but it also has a subsidiary company in USA. Katy Sue exports to over 50 countries and supplies key retailers such as Lakeland, Amazon and shopping TV as well as direct to consumers via its own websites.

Sue is passionate about her products and her customers and wants to make Katy Sue the place where positivity meets creativity.

Ian & Sue discuss;

Story behind Katy Sue Designs
Sue wanting to dive more into Business
How Katy Sue Dolls became Katy Sue Designs
Impact digital marketing had on the business
Don’t be afraid to ask for help
You can do anything!
Creating a membership site
Less staff and more orders
Loving your creative life
Next year’s focus for the business
Sue’s favourite product she’s made

Industry Angel Twitter

Industry Angel Website

Podcast Sponsors;- north.co.uk/">Far North Sales & Marketing Carpeway MrFarrar.com

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