The Power of Print in a Digital World

  In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Alysha Burch, the founder and creative director of Square Root Creative, to explore the often-overlooked power of print in today's digital-centric marketing landscape. Alysha shared valuable insights into how print can complement digital strategies, the nuances of effective print marketing, and best practices for creating impactful print materials. This blog post delves into the key takeaways from their conversation, offering actionable advice for businesses looking to leverage print in their marketing efforts. Despite the dominance of digital marketing, print remains a powerful tool for engaging consumers. Alysha highlighted several reasons why print should not be overlooked: it provides a tactile experience that digital cannot replicate, offers longevity as print materials often stay in homes for days or weeks, and garners more trust from consumers who may perceive digital content as less reliable due to online scams and misinformation. Alysha emphasized that print and digital should be seen as complementary, with print reinforcing digital messages to enhance overall marketing effectiveness. Alysha shared several best practices for effective print marketing. Choosing the right paper is crucial; it should match the message and audience, with high-end paper for luxury products and more approachable paper for everyday items. Color psychology is also important, as different colors evoke different emotions and should align with the brand's overall color scheme. The layout and design should guide the reader's eye logically, with clear headlines and engaging visuals. Specialty embellishments like gold foil can add a touch of luxury, and testing and iteration are essential to refine materials before a full rollout. Leveraging data for targeted print campaigns and integrating print with digital strategies can further enhance the impact of print marketing.  

About Alysha Burch:

  Square Root Creative is the brainchild of Alysha Burch, a 30-year industry veteran. This full-service agency was established in 2002, when Alysha saw the need for a creative house that delivered effective messaging across all marketing mediums. Her vision was to form a group that could think conceptually, act strategically, and design with purpose. 20 years later, the agency remains independent and solely owned, an inspiration for women entrepreneurs worldwide. A native New Yorker, Alysha utilized her connections and resources to build “a rock-star team of talented individuals.” Together this group of innovative thinkers, master storytellers, daring designers, video mavens, and tech sensations rise to any creative challenge-–pushing the boundaries of every project to deliver work that exceeds expectations. While Alysha’s passion, talent, and dedication are the foundation for “the Root,” she’s the first to say that teamwork keeps the agency moving forward. This emphasis on a collective spirit has earned her the affectionate title of “Mama Root” – a nod to the family this fearless leader has built. Prior to opening SRC, Alysha worked at top advertising and marketing agencies on Fortune 500 clients including Nestle, Panasonic, and Hasbro. When not running the Root, she can be found downtown with Mylo, her French bulldog (and the office mascot) looking at street art and discovering emerging designers, jamming to old-school hip-hop during boxing class, or enjoying a late-night meal with friends–– that is, if they will wait for her to get out of the office.  

About Square Root Creative:

  We are a full-service agency passionate about design and its ability to provoke, inspire and energize. We build strong brands with fresh ideas, engaging creative and the right mix of technology. Our agency is built on integrity, trust and teamwork. We’re independent, giving us the freedom to be innovative and the flexibility to go above-and-beyond expectations. It’s this foundation that allows us to truly connect with our clients and engage with their audiences. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest  

Links Mentioned in this Episode:

Want to learn more? Check out Square Root Creative website at https://squarerootcreative.com/ Check out Square Root Creative on LinkedIn at https://www.linkedin.com/company/square-root-creative Check out Alysha Burch on LinkedIn at https://www.linkedin.com/in/alyshaburch Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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