James Harris, Principal, Corporate Development Integration at Google (NASDAQ:GOOGL)

When two businesses merge, the new company's success often depends on how well the go-to-market plan is executed. The combined company inherits the customers and products of the two businesses and their respective sales and marketing channels. If not planned properly, the combined efforts can lead to customer confusion and lost sales if they are not aligned. 

In this episode of the M&A Science Podcast, James Harris, Principal, of Corporate Development Integration at Google, discusses go-to-market integration planning.

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