In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and President of Interview Connections,Jessica Rhodes. Jessica Rhodes, the founder of Interview Connections, a leading podcast booking agency, recently shared her insights on the transformative power of podcast guesting as a marketing strategy. Jessica emphasized that successful podcast guesting hinges on authentic connections with hosts, which can open doors to future collaborations and opportunities. Jessica also covered the importance of repurposing interview content. She suggested that transforming a single podcast appearance into various forms of content, such as blog posts, social media snippets, or YouTube videos, can significantly enhance visibility and audience engagement across multiple platforms. Interview Connections operates by representing entrepreneurs and business owners, assisting them in monetizing their interviews and converting listeners into leads. The agency offers a tailored approach, including creating a guest expert media kit and strategically selecting podcasts that align with the client's objectives. Additional support is provided through group coaching calls and interview audits to ensure sustained engagement and success. Jessica also addressed a common misconception about the importance of audience size in podcast guesting. They highlighted the advantages of focusing on quality over quantity, advocating for appearances on niche podcasts that target ideal customers to foster more profound impacts and higher conversion rates.

Key Points from the Episode:

• Impact of podcast guesting as a marketing strategy
• Value of relationships and networking in podcast guesting
• Repurposing interview content for increased visibility and engagement
• Importance of targeting specific audiences through podcast guesting
• Democratization of voices in podcasting
• Role of Interview Connections in representing entrepreneurs and business owners
• Strategies for monetizing interviews and converting listeners into leads
• Misconception of focusing solely on audience size
• Importance of diversity in the podcasting industry
• Support provided to clients by Interview Connections

About Jessica Rhodes:

Jessica Rhodes is the visionary founder of Interview Connections, the world’s pioneering podcast booking agency established in 2013. At a time when the concept was novel, Jessica’s agency broke new ground by being the first dedicated service of its kind. Under her leadership, Interview Connections has achieved remarkable success, booking over 30,000 podcast interviews for more than 800 clients, significantly enhancing their online presence and business growth. Her innovative approach to marketing and commitment to creating authentic connections have been pivotal in transforming the digital landscape for entrepreneurs. Beyond her professional achievements, Jessica has diverse personal interests that ground her in community and wellness. She actively participates in health practices such as using a sauna and cold plunge and enjoys managing her backyard chickens. Despite her initial hesitance, Jessica has also embraced the role of team mom for her daughter’s all-star cheer team. Her multifaceted life reflects her dedication to her career, her personal life, and community involvement in Rhode Island.

About Interview Connections:

Interview Connections, co-owned by Jessica Rhodes and Margy Feldhuhn, is a trailblazer in the podcasting industry. It is credited with being the first-ever podcast booking agency. Since its inception in 2013, the agency has transformed how entrepreneurs gain visibility and leverage strategic connections to advance their businesses. Recognized by Corporate Vision Magazine as the Best Specialty Podcast Booking Agency of 2021, Jessica and Margy have demonstrated exceptional leadership, guiding their team in providing impactful publicity solutions that have reshaped the landscape for service-based entrepreneurs. The ethos of Interview Connections is rooted in innovation and a commitment to excellence, focusing on aligning client appearances to specific business objectives rather than convenience. This approach ensures that each podcast interview is a strategic tool for business growth. The company employs over 25 full-time local staff and offers business mentorship, emphasizing their investment in client success and community development. Through dedicated service and strategic insights, Interview Connections has cemented its role as a pivotal player in enhancing entrepreneurial success through podcasting.

Tweetable Moments:

2:39 -  "We represent entrepreneurs and business owners who often feel like the best kept secret."

Links Mentioned in this Episode:

Want to learn more? Check out Interview Connections’ website at https://interviewconnections.com/ Check out Interview Connections on LinkedIn at https://www.linkedin.com/company/interviewconnections/ Check out Jessica Rhodes on LinkedIn at https://www.linkedin.com/in/jessica-rhodes-9a291020/

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