In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the COO of Zero Bounce, Brian Minick. Brian Minick, the Chief Operating Officer for ZeroBounce, shared valuable insights and best practices shaping the future of email marketing. ZeroBounce, a SaaS platform, has become essential for email marketers and data collectors. Its core service is email validation and verification, ensuring contacts are valid and deliverable, a necessity in the altered data quality standards post-pandemic. Email marketing is cost-effective with a high ROI, making a solid sending reputation crucial for success. Brian emphasized the importance of a sender's reputation in determining whether emails reach the inbox, get trapped in the spam folder, or are blocked entirely. He also discussed the evolution of the inbox, emphasizing that quality trumps quantity in email marketing. Brian highlighted the impact of email hygiene on sending reputation, a concept championed by ZeroBounce through their services, including blacklist monitoring, inbox monitoring, and email warmup. ZeroBounce also offers a free version for individuals to test their services, underscoring the universal need for data cleanliness and hygiene.

Key Points from the Episode:

• Explanation of ZeroBounce's services and focus on email validation and verification
• Importance of data quality and sending reputation in email marketing
• Evolution of the inbox and impact of email hygiene on sending reputation
• ZeroBounce's services
• Best practices for email marketing
• ZeroBounce's clients, including big brands like Amazon, Samsung, Netflix, Disney, and HubSpot
• Promotion of ZeroBounce's free account and resources
• Josh's promotion of his program and free video class on creating high ticket sales appointments
• Emphasis on the value of positivity and inspiration in daily content

About Brian Minick:

Brian Minick is the Chief Operating Officer at ZeroBounce, a leading platform in email validation and finding. With over 15 years of experience in the marketing and tech industries, he is recognized as an email marketing thought leader. Brian is responsible for managing day-to-day operations and ensuring that clients maximize ZeroBounce's services. Under Brian's strategic guidance, ZeroBounce has achieved significant recognition, including multiple Inc. 5000 honors, highlighting its rapid growth and impact in the email marketing sector. The platform supports many customers, from individual entrepreneurs to major corporations such as Amazon, Netflix, and Disney. It enhances email marketing effectiveness by ensuring emails reach intended recipients, boosting sales and engagement rates.

About Zero Bounce:

ZeroBounce is an acclaimed email validation and deliverability platform designed to optimize the accuracy of email data. ZeroBounce helps senders reach their intended audiences directly in their inboxes by ensuring that email lists are up-to-date. The platform is vital for businesses that maintain clean email lists, enhancing overall communication efficacy. ZeroBounce has proven its value by validating over 24 billion emails to date. Serving a diverse client base of more than 300,000 customers, the platform supports a wide array of businesses, from small firms to large enterprises. ZeroBounce provides its users with the confidence to press "Send," knowing their emails are far more likely to connect with real people, thus increasing the potential for conversions and customer engagement.

Tweetable Moments:

05:4 - "It is not a numbers game, it's a quality game. You really want to make sure that the contacts you have on your list are good, deliverable contacts who will open your mail, click your mail, and engage with it."

Links Mentioned in this Episode:

Want to learn more? Check out Zero Bounce’s website at https://www.zerobounce.net/ Check out Zero Bounce on LinkedIn at https://www.linkedin.com/company/zerobounce-net/ Check out Zero Bounce on Facebook at https://www.facebook.com/zerobounce/ Check out Zero Bounce  on Twitter at https://twitter.com/zerobounce1 Check out Zero Bounce  on Instagram at https://www.instagram.com/zerobounce/ Check out Zero Bounce  on Youtube at https://www.youtube.com/channel/UCgtYUvzaIabFdEXAKxDVjYg Check out Brian Minick on LinkedIn at https://www.linkedin.com/in/brian-minick/

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