In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Next Level Coaching, Kyle Mealy. Kyle Mealy, CEO of Next Level, discussed the transformative role of a fractional Chief Revenue Officer (CRO) in the B2B and small business sectors. Kyle specializes in blending marketing and sales with a profit-oriented approach. He focuses on enhancing margins and collaborates closely with CFOs to ensure profitability. His primary attention is on companies that rely on monthly recurring revenue or high-ticket projects, especially within the professional services sector, which often involves technical or complex products. Kyle observed that companies generating under $10 million in revenue usually cannot afford a full-time marketing or sales executive. Using his extensive experience, he developed a proven formula for driving new revenue for these businesses. Kyle highlighted the underutilized potential of LinkedIn and SEO for generating targeted B2B traffic. He also introduced the concept of a revenue strategy statement, a guiding principle that aligns all sales and marketing decisions with the company’s specific revenue objectives and unique market stance.

Key Points from the Episode:

• Kyle's role as a fractional chief revenue officer (CRO)
• Specialization in working with companies in the monthly recurring revenue or high-ticket project space
• Differences between B2B and B2C marketing
• Effective tactics for B2B marketing, including LinkedIn and SEO
• Revenue strategy statement and its importance
• Kyle's role as a change agent within organizations
• Signs indicating the readiness for a fractional leader
• Cost-effective option for small businesses
• Case study and upcoming book by Kyle Mealey

About Kyle Mealy:

Kyle Mealy is a distinguished leader, educator, and motivational speaker who thrives on harnessing the latent potential within entrepreneurial ventures and their leadership. He excels in transforming businesses and individuals, facilitating breakthroughs to elevate them to their next level of success. His dynamic approach and energetic focus consistently yield significant improvements in performance and growth for the businesses he engages with. His approachable teaching style and adept public speaking skills enable him to captivate large audiences, making complex concepts feel intimate and relatable. Kyle's passion is evident in his impactful delivery and the practical content he shares, derived from his extensive experience in coaching and executive leadership. Under his guidance, entrepreneurs he has coached have seen their profits soar up to tenfold, with businesses averaging a 35% annual increase in top-line revenue growth. His methods inspire and deliver tangible results, making him a sought-after figure in business development.

About Next Level Coaching:

Next Level Coaching offers transformative business solutions through its Fractional Chief Revenue Officer (CRO) service, tailored specifically for small businesses with revenues between $1 million and $10 million. This service is designed to overcome plateaus in profit and growth, particularly in client service and recurring revenue models. By deploying the Next Level Revenue Model, the team at Next Level Coaching helps businesses implement scalable systems for marketing and sales, driven by data-informed decision-making and a focus on profitable revenue growth. Under Kyle Mealy's guidance, Next Level Coaching guarantees not just improvement but a doubling of top-line revenue within three years or less. The approach focuses on increasing the predictability and valuation of client businesses. For companies experiencing growth without corresponding profit increases, Next Level Coaching emphasizes the need to scale operations profitably. Their strategy, backed by proven success rates, encourages leaders to adopt courageous and innovative approaches to achieve substantial financial outcomes.

Tweetable Moments:

13:52 - "We're going to focus on one thing we're only going to focus on it because it's what we're the best at, and that's how we've added almost a million to the bottom line in six months."

Links Mentioned in this Episode:

Want to learn more? Check out Next Level Coaching’s website at https://www.readyforthenextlevel.com/ Check out Next Level Coaching on LinkedIn at https://www.linkedin.com/company/next-level-buisness-growth-coach/ Check out Kyle Mealy on LinkedIn at https://www.linkedin.com/in/kyle-mealy/

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