In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-founder of Neocore and Author of Content Capitalist, Michael Becker. Michael Becker is involved with NeoCore, a pioneering technology company based in Dubai, as part of the Antler pre-launch accelerator program. The company is developing earbuds that can detect brainwaves to tailor content experiences innovatively. Their team, including a physicist and a neuroscientist, aims to make advanced technology accessible to consumers. Michael discussed the evolution of technology through various "epochs of computing," from the invention of the microchip to the advent of the iPhone. He described NeoCore's mission to lead the next technological phase, focusing on integrating AI and brain-computer interfaces. This could transform our interactions with technology by making it more intuitive and attuned to our cognitive states. He also stressed the importance of creating high-quality content in different formats, such as blogs and videos. Michael advocates treating content creators like brand journalists and using multimedia to enhance visibility. He believes adopting a sophisticated content and outreach approach is essential for effective lead generation.

Key Points from the Episode:

• Michael Becker and his company NeoCore
• Explanation of the brainwave-detecting earbuds and their connection to personalized content
• Vision and goals for NeoCore in the future of technology and AI
• Overview of Michael Becker's book "Content Capitalist" and its relevance to B2B SaaS and content strategy
• Importance of high-quality content creation and its impact on inbound lead generation
• Future trends in content marketing, including the use of AI and personalized content
• Examples and case studies of successful content strategies and their impact on businesses
• Michael’s book "Content Capitalist" and its potential transformational impact

About Michael Becker

Michael Becker is a versatile professional whose career spans corporate achievements and personal growth. Initially, he contributed significantly to Teradata, playing a vital role in a $90 million sale in 2016. He then moved to Emarsys, where his efforts in expanding the branded media program were instrumental in SAP's acquisition of $500 million in 2019. His early work also includes being the first content hire at Sharpen, although specific achievements at this company need to be detailed. In parallel to his corporate success, Michael experienced a profound spiritual awakening in 2018, which marked a pivotal shift in his life. Motivated to share his new-found insights, he established a theme page that quickly grew to 60,000 followers. Leveraging this platform, he transitioned into mentoring, coaching over 30 conscious entrepreneurs and launching an eLearning program. His international lifestyle as a digital nomad in Mexico and Costa Rica culminated in the successful sale of his brand in 2023, setting the stage for his next entrepreneurial endeavors.

About Neocore:

Neocore is a pioneering startup that develops consumer-grade brain-computer interface (BCI) technology, specifically through EEG-detecting earbuds paired with a connected mobile app. Their technology aims to transform how users interact with digital devices by utilizing cognitive data to enhance user experiences. Neocore's innovations are designed to elevate human agency through cognitively guided device interfacing and amplify neural potential with a chat interface that adapts to individual cognitive patterns. The company has already made significant strides in validating its technology and its impact on users. They completed two validation studies demonstrating the efficacy of in-ear EEG detection and reported increased happiness in users utilizing their AI-enhanced app. Previously, Neocore operated a clinical venture, assisting 6,000 patients before exiting in 2023. Their rapid growth and innovative approach have been recognized in prominent startup accelerators, including Seedstars and Antler, positioning them as a fast-rising name in the tech industry.

About Content Capitalist:

"Content Capitalist" by Michael Becker introduces a revolutionary model for the digital era, centring content rather than products at the heart of the online business. An expert in the creator economy, Michael argues that traditional sales and marketing methods are obsolete. He details how successful entrepreneurs now use a "pull" strategy, distributing significant value to large audiences and creating a dynamic where customers are eager to invest. The book delineates a comprehensive journey from discovery and nurturing to investment and advocacy, advocating for a leveled-access approach to content distribution. Michael discusses leveraging high-leverage lead generation systems before they become mainstream. Furthermore, the book is replete with actionable advice on converting social media followers into engaged subscribers, utilizing neuro-emotional engagement techniques, employing AI for substantial ROI, and implementing robust sales and customer success strategies. Answering interviews with leading experts supports Michael's insights, making "Content Capitalist" a seminal guide for those looking to thrive in the future of content-driven commerce.

Tweetable Moments:

03:48 - "Our long-term vision is to be the company, or among the companies, that can help spearhead this shift into a neuro-connected future."

Links Mentioned in this Episode:

Want to learn more? Check out his website at https://michaelbecker.org/ Check out Neocore’s website at http://www.neocore.co/ Check out Content Capitalist on LinkedIn at https://www.linkedin.com/company/content-capitalist-book/ Check out Michael Becker on LinkedIn at https://www.linkedin.com/in/mjbecker/ Check out Michael Becker on Instagram at https://www.instagram.com/officialmbecker/ Check out Michael Becker’s book “Content Capitalist” at https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave-copy/

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