In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Matureprenuer World, Jannette Anderson Jannette Anderson, known as the "MaturePreneur Maverick" and the founder of MaturePreneurWorld, discussed the emergence of the mature entrepreneur and the unique opportunities and challenges associated with aging in the entrepreneurial realm. The discussion began with admiration for Jannette's message, which resonates with those at a life stage brimming with new possibilities. Jannette covered the valuable attributes older individuals bring, such as emotional intelligence and accumulated wisdom, which can enhance an organization's culture and create a more grounded work environment. Despite the difficulties in obtaining funding and support, she provided inspiring examples of mature entrepreneurs who have overcome age-related stereotypes to achieve success. Jannette highlighted the significant context and big-picture thinking that mature individuals offer, which are essential for innovation and problem-solving in various roles. Jannette passionately outlined the potential of individuals in their 50s, 60s, and 70s, emphasizing that this demographic, often eager to start new ventures and work on their terms, should be noticed.

Key Points from the Episode:

• Rise of the mature entrepreneur
• Opportunities and challenges faced by older individuals in the entrepreneurial marketplace
• Value of experience, emotional intelligence, and wisdom of older individuals
• Upcoming conference for individuals aged 55 and above
• Importance of recognizing the potential of older individuals seeking new opportunities
• Challenges faced by older entrepreneurs, including invisibility and ageism
• The value that older individuals bring to the workplace, including emotional intelligence and experience
• Importance of tapping into the underutilized talent, wisdom, and experience of older individuals in the workforce
• Details about the "Unconventional Convention" for individuals aged 55 and above
• Need for events and conversations focused on "refiring" rather than retiring

About Jannette Anderson:

Jannette Anderson is a distinguished figure in business development, with vast experience spanning over 35 years in strategic planning, sales, and marketing. Her career began at the tender age of 7, demonstrating her early dedication and passion for the field. Throughout her career, Anderson has held various significant roles, from being a corporate trainer to teaching marketing and entrepreneurship at universities and colleges. Moreover, she has easily navigated the corporate sector, occupying positions from a print-shop press operator to V.P. Professional Services for a leading Canadian Fortune 500 company. Despite her success in corporate roles, she has found her true calling in aiding entrepreneurs to unveil and articulate their value, enabling them to achieve substantial impact and financial success. Beyond her professional achievements, Jannette harbors a deep passion for facilitating personal transformation. She has been instrumental in certifying coaches and leading transformative personal development workshops for over three decades. Her commitment extends to aiding experts and business owners to optimize their mindset for business success. Jannette adopts a contrarian approach, focusing on practical strategies over theoretical knowledge, ensuring her clients achieve the positive outcomes they seek. This unique blend of professional acumen and personal development expertise makes Jannette a profound influence on those looking to navigate the complexities of business and personal growth.

About Maturepreneur World:

The Maturepreneur World serves as a platform for individuals who believe they have much more to achieve. This platform offers a space to connect, learn, grow, explore opportunities, and receive support for transformational endeavors. The two-day Maturepreneur Conference provides attendees with insights, inspiration, and connections to advance their aspirations. This event caters to those aiming to launch or expand a business, reenter the workforce, or establish a lasting legacy, acting as a gateway to new possibilities. Participants are encouraged to ignite their passions, broaden their perspectives, and seize the boundless opportunities presented. Distinct from typical events focused on aging, which often cover topics like assisted living and hobbies, the Maturepreneur Conference targets those who wish to remain actively engaged in meaningful pursuits beyond traditional leisure activities. This conference is ideal for those seeking to contribute significantly, stay involved, and earn income well into their later years.

About Bodacity:

Bodacity represents a dynamic movement aimed at igniting a worldwide shift in consciousness, specifically designed to empower women to live their purpose and find pleasure in both monumental and minute aspects of their daily lives. The mission extends beyond fostering individual growth; it involves bolstering leaders to enhance their influence and collectively harness resources toward addressing global issues. By aspiring to create a community of over a million strong women, Bodacity is dedicated to eradicating the pervasive feeling of "Not Enoughness"—the all-too-common self-doubt about one's intelligence, worth, appearance, and other insecurities fueled by societal narratives. This initiative is rooted in the belief that creating a life and world filled with meaning and satisfaction is a collective effort where every individual's contribution is valued and vital. The movement strategically focuses on 'mompreneurs'—from self-employed women to those who helm businesses of varying scales—underlining the notion that entrepreneurship is a potent avenue for making a significant impact while achieving financial prosperity. Bodacity posits that business engagement is a formidable platform for expression, innovation, and fulfilling dreams. However, the community is not exclusive to entrepreneurs; it encourages all members to pursue or consider developing a part-time business as a means of revenue, contribution, and independence. Ultimately, Bodacity is about more than just encouragement and connection; it's a support system that challenges and empowers women to redefine their mindset and actions to immediately manifest the life and business aspirations they desire.

Tweetable Moments:

14:32 - "I'm 64 and I have never been more grounded, happy about my life, free from approval issues, energized, and juiced about my passion. That's what you're going to find in a lot of older people now that we didn't have previously."

Links Mentioned in this Episode:

Want to learn more? Check out Maturepreneur World’s website at https://maturepreneur.world/ Check out Bodacity’s website at https://www.bodacity.ca/ Check out Jannette Anderson on LinkedIn at https://www.linkedin.com/in/jannetteanderson-bodacity-ca/ Check out Jannette Anderson’s giveaway “Your Genesis Story Training” at https://www.bodacity.ca/genesis-story

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